Case Study
Biscuit & Bertie
Pinterest-led content strategy designed to increase visibility, drive blog traffic, and turn evergreen discovery into meaningful conversions.
Overview
For brands that need more depth, more trust, and more meaningful reach.
Biscuit & Bertie was created to support pet parents through loss with a carefully curated comfort box. The Brand Booth built a Pinterest-forward strategy designed to increase brand visibility, connect search-driven users to the product, and support stronger blog traffic through evergreen content.
The content approach focused on discoverability, saves, and click-through behavior so the brand could turn meaningful storytelling into long-term traffic and conversion opportunities.
Most Impactful
What shaped the strategy
Evergreen pins built to improve search visibility, increase saves, and keep the brand discoverable over time.
Content pathways designed to move audiences from emotional connection into product awareness and comfort box consideration.
Strategic content themes supported click-throughs to blog content, helping drive deeper engagement beyond the platform itself.